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Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.Read more
- Covers the practicalities and important considerations of designing an eye-tracking study and working with the data
- Includes guidelines for designing experiments and working with data with the three main eye-tracking systems
- Provides ideas for future research in various applied linguistic areas that will enable readers to choose topics and aims for new studies and will help to advance the field
Reviews & endorsements
Advance praise: ‘This practical guide to the application of eye-tracking technology will be key in realising the potential of this methodology to further our understanding of language processing. The book will inform and inspire researchers working across and beyond applied linguistics who are, or are considering, using eye-tracking data in their work.' Tess Fitzpatrick, Swansea University
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- Date Published: April 2018
- format: Hardback
- isbn: 9781108415354
- length: 244 pages
- dimensions: 254 x 178 x 17 mm
- weight: 0.58kg
- contains: 57 b/w illus.
- availability: In stock
Table of Contents
1. Introduction to eye-tracking
2. Choosing the equipment
3. Practicalities of eye-tracking
4. Researching reading
5. Researching listening and multi-modal input
6. Using eye-tracking in other contexts
7. Working with the data.
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